Frisco, TX is set to shine as one of the fastest-growing real estate destinations in the Dallas-Fort Worth metroplex for 2026. The city’s booming economy, vibrant communities, and strong schools continue to attract buyers, sellers, and investors searching for opportunity.
With so many realtors in frisco tx competing for your business, finding the right professional can feel overwhelming. The choices seem endless, and every client wants an agent who truly understands the local market.
This article highlights the 10 best realtors in Frisco TX to work with in 2026. You will discover top-performing agents, their unique strengths, and what sets each apart, giving you the confidence to make the best real estate decision for your needs.
What Makes a Top Realtor in Frisco TX?
Choosing from the many realtors in frisco tx can feel like navigating a maze. What separates the best from the rest? It comes down to a blend of hyperlocal expertise, exceptional client service, and negotiation skills that consistently deliver results. Let us break down the qualities that define the top agents in this thriving real estate market.
Local Market Expertise and Track Record
The most effective realtors in frisco tx know Frisco’s neighborhoods inside and out. Hyperlocal market knowledge allows these professionals to price homes accurately, identify emerging trends, and guide clients to the best communities for their needs. Top agents often close 50 or more transactions each year in areas like Starwood, Phillips Creek Ranch, and The Trails.
A proven sales record, especially with high sale-to-list ratios, signals consistent results. For buyers and sellers, partnering with an agent who follows the latest Frisco Texas homes for sale ensures access to exclusive listings and up-to-date market insights. This expertise is invaluable for navigating Frisco’s fast-paced real estate landscape.
Client Service, Communication, and Reputation
Outstanding client service is a hallmark of top realtors in frisco tx. Responsiveness, clear communication, and a dedication to client goals set these professionals apart. Many have built reputations through dozens of five-star reviews and a loyal base of repeat clients.
Great agents tailor their guidance to buyers, sellers, and investors, ensuring a smooth process from start to finish. They are known for listening closely, offering honest advice, and keeping clients informed every step of the way. This focus on service leads to long-lasting relationships and referrals throughout the Frisco community.
Negotiation Skills and Value-Added Services
Negotiation is where top realtors in frisco tx truly shine. Whether securing above-asking offers for sellers or finding below-list deals for buyers, skilled negotiators make a direct impact on your financial outcome. They also leverage technology such as virtual tours, digital contracts, and targeted online marketing to streamline transactions.
Value-added services like complimentary home valuations, expert staging, and relocation assistance further distinguish leading Frisco agents. These offerings help clients maximize property value and ease transitions, especially for newcomers to the Dallas-Fort Worth metroplex.
10 Best Realtors in Frisco TX to Work With in 2026
Finding the right realtors in frisco tx can dramatically impact your property experience. Below, we spotlight the 10 best in the business for 2026. Each stands out for their expertise, client service, and unique approach in Frisco’s dynamic market.
The Bauer Group
The Bauer Group has established itself as a leader among realtors in frisco tx, renowned for deep DFW expertise and a personalized, hands-on approach. Their services encompass buying, selling, exclusive listings, home valuation, and investment guidance. Relocation is a core strength, making them a go-to for families moving to Frisco.
- Unique strengths: Relocation expertise, strong negotiation, exclusive listings.
- Pros: Exceptional client satisfaction, complimentary consultations, tailored service.
- Cons: Commission rates not listed publicly.
- Ideal for: Buyers, sellers, investors, and families relocating to Frisco.
If you’re interested in luxury homes, their curated list of 7 stunning luxury homes in Frisco offers a glimpse into the premium market they serve.
Christie Cannon - Keller Williams Realty
With over 28 years in the field, Christie Cannon is one of the most respected realtors in frisco tx. She completed 195 sales in the last year and boasts a 99.62% sale-to-list ratio. Her expertise in luxury, new construction, and waterfront properties is unmatched.
- Key benefits: High transaction volume, in-depth market insight, broad network.
- Pros: Proven results, luxury market focus, strong reputation.
- Cons: May handle a high client volume.
- Ideal for: Luxury buyers, sellers, and those seeking new builds.
Her deep connections in Frisco’s luxury sector make her a top choice for those pursuing prestigious addresses.
Laurie Wall - The Wall Team Realty Associates
Laurie Wall brings 40 years of experience as a trusted name among realtors in frisco tx. She closed 83 sales last year with a 99.26% sale-to-list ratio. Her focus on probate, estate sales, investments, and the 55+ community sets her apart.
- Known for: Comprehensive support for seniors and estate sales.
- Pros: Longevity, full-service team, tailored guidance.
- Cons: May not cover all property types.
- Ideal for: Seniors, estate transactions, and investors needing specialized support.
Wall’s steady hand and legacy approach benefit families navigating complex sales.
EmpowerHome Team
EmpowerHome Team is among the highest volume realtors in frisco tx, with 729 sales in the past year and a 99.04% sale-to-list ratio. Their specialties include investment, waterfront, new builds, and 55+ communities.
- Strengths: Large, well-resourced team, broad specialties, fast sales.
- Pros: Unmatched transaction numbers, fast closings, investment focus.
- Cons: Large team may provide less personalized service.
- Ideal for: High-volume buyers, sellers, and investors seeking swift results.
Their scale offers clients access to opportunities others may miss.
Tonya Peek - Coldwell Banker
Tonya Peek is a standout among realtors in frisco tx, especially for luxury, 55+ communities, and investment properties. With 24 years of experience and 51 sales last year, she offers attentive, high-touch service.
- Expertise: Luxury homes, downsizing, investments.
- Pros: High satisfaction rates, strong negotiation, luxury focus.
- Cons: Smaller team may limit bandwidth.
- Ideal for: Luxury clients, downsizers, and investors seeking attentive support.
Peek’s dedication ensures each transaction receives her full attention.
Jordan Davis Team - Keller Williams
The Jordan Davis Team has earned a reputation as reliable realtors in frisco tx, closing 68 sales last year and maintaining a 99.85% sale-to-list ratio. Their focus areas include probate, estates, investments, new construction, and the 55+ market.
- Known for: Efficient transactions, excellent communication.
- Pros: High sale-to-list ratio, estate expertise, responsive service.
- Cons: Team structure may vary client experience.
- Ideal for: Estate sales, investors, and new construction buyers.
Their organized approach ensures smooth, transparent deals for every client.
Cindy Petty - Tina Leigh Realty
Cindy Petty stands out among realtors in frisco tx for her focus on investment properties and new construction. With 17 years of experience and 106 sales in the past year, she combines a strong track record with sharp local insights.
- Benefits: Investor-friendly, high transaction volume, thorough market analysis.
- Pros: Strong performance, market knowledge.
- Cons: Slightly lower sale-to-list ratio.
- Ideal for: Investors, buyers interested in new builds.
Petty’s analytical approach serves clients seeking growth and value.
Lily Moore - Lily Moore Realty
Lily Moore is a boutique specialist among realtors in frisco tx, excelling in luxury, listings, new construction, and relocation. Her 14 years of experience and 51 sales last year are paired with a 99.82% sale-to-list ratio.
- Specialties: Luxury, relocation, dual-language service.
- Pros: High sale-to-list ratio, personalized relocation support.
- Cons: Boutique firm may have limited inventory.
- Ideal for: Luxury buyers, families relocating to Frisco.
Moore’s focus on client needs makes her a standout for those transitioning to the area.
David Brown - David Christopher & Associates
David Brown is well-known among realtors in frisco tx for personalized investor guidance and luxury property marketing. With 18 years in the industry and 56 sales last year, he covers investment, new builds, resort, and second homes.
- Strengths: Diverse property knowledge, tailored investment advice.
- Pros: Expertise in investments, luxury, and second homes.
- Cons: Sale-to-list ratio not listed.
- Ideal for: Investors, luxury, and second-home buyers.
Brown’s tailored strategies appeal to clients with diverse property goals.
Libby Mitchell - Regency Real Estate
Libby Mitchell is a trusted name among realtors in frisco tx, especially for seniors, downsizers, and investors. With 21 years of experience and 90 sales, she specializes in new construction, 55+ communities, and investments.
- Strengths: Senior-friendly, strong negotiation, attentive service.
- Pros: High transaction volume, market insight.
- Cons: Longer average days on market.
- Ideal for: Retirees, downsizers, and investors.
Mitchell’s personalized approach ensures smooth transitions for every client.
How to Choose the Right Realtor for Your Needs in Frisco
Selecting the best realtors in frisco tx can be the difference between a seamless transaction and a stressful experience. With Frisco’s dynamic real estate market, it is critical to approach your search strategically. Start by clarifying your goals, then move to interviewing agents, and finally, compare their services to ensure the best fit.
Define Your Real Estate Goals and Preferences
Before reaching out to realtors in frisco tx, take time to define your objectives. Are you planning to buy a luxury home, sell a family property, invest in rental units, or relocate to Frisco? Each goal requires a different approach and possibly a specialized agent.
Consider the property type and preferred neighborhoods. For example, a family targeting Phillips Creek Ranch will need an agent familiar with school districts and amenities, while an investor may focus on emerging rental opportunities in The Colony area. By knowing your priorities, you can narrow your search and identify agents with the right expertise.
Clear goals also help you communicate expectations, making it easier for agents to tailor their services to your needs.
Interview Multiple Agents and Ask Key Questions
Once you have a shortlist of realtors in frisco tx, arrange interviews to evaluate their experience and compatibility. Prepare questions about their recent sales, average days on market for listings, and familiarity with specific Frisco neighborhoods.
Key questions to consider include:
- How many transactions have you closed in Frisco in the past year?
- What is your typical sale-to-list ratio?
- How do you communicate updates during the process?
- What marketing strategies do you use for listings?
For a comprehensive list of questions, see Questions to ask a real estate agent. Pay attention to each agent’s responsiveness and willingness to provide detailed answers. The best fit will make you feel confident and well-informed throughout your transaction.
Compare Services, Fees, and Value Offered
After interviewing potential realtors in frisco tx, compare their offerings carefully. Review commission rates, marketing plans, and value-added services such as home staging, virtual tours, or relocation assistance.
Some agents may provide complimentary home valuations or personalized market reports. Others might offer extensive digital marketing or access to exclusive listings. Weigh the benefits of a boutique agent versus the resources of a larger team.
Consider how each agent’s approach aligns with your goals and budget. For more insight on the advantages of hiring a realtor, explore 5 things you save hiring a realtor. By comparing services and value, you can confidently select an agent who will deliver results and a positive experience.
Key Trends Shaping the Frisco Real Estate Market in 2026
Frisco continues to evolve as one of North Texas’s most dynamic property markets. For anyone considering working with realtors in frisco tx, understanding the trends driving the local market is crucial. Let’s explore the forces shaping real estate in Frisco for 2026.
Ongoing Population Growth and New Developments
Frisco’s population is on a rapid upward path, attracting families, professionals, and investors. By 2026, the city is expected to surpass 250,000 residents, fueling demand for housing in established and emerging communities. Master-planned neighborhoods like Panther Creek and The Grove Frisco are expanding, while luxury developments continue to reshape the skyline. This surge in growth has led to heightened competition among realtors in frisco tx, as they help clients navigate the fast-paced market. For more detailed statistics, see Frisco's Population Growth Projections.
Technology and Virtual Real Estate Services
Technology is transforming how realtors in frisco tx serve buyers and sellers. Virtual tours, AI-driven search tools, and digital contracts are now common, making transactions more efficient and transparent. Leading agents use 3D walkthroughs and online open houses to reach a wider pool of buyers, including those relocating from other states. Data analytics help tailor marketing strategies and pricing, giving clients an edge in negotiations. These digital advancements are now essential tools for success in Frisco’s real estate market.
Shifting Buyer Demographics and Investment Opportunities
The demographic landscape in Frisco is shifting as more out-of-state buyers relocate from places like California and Illinois. This influx, combined with new business relocations, is increasing demand for both primary residences and investment properties. Many realtors in frisco tx report a surge in investor interest, especially in the city’s north and west corridors. According to Frisco Housing Market Trends 2025, short-term rentals and multi-family investments are becoming more popular, offering new opportunities for buyers and seasoned investors alike.
Now that you’ve seen what sets the top realtors in Frisco apart—local expertise, proven results, and a commitment to personalized service—it’s time to take the next step toward your real estate goals. Whether you’re buying, selling, or investing, having the right team by your side makes all the difference. If you want expert guidance, exclusive listings, and a seamless experience in the Dallas Fort Worth area, I encourage you to Connect with The Bauer Group. Their dedicated team is ready to help you make confident, informed decisions in Frisco’s dynamic market.